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CAPABILITY SPECIFICATION // 03 OF 12
ARKA SYSTEM CAPABILITY 03 // Meta & Google Ads

Meta Ads and Google Ads

Precision Paid Media Engineered for Qualified Pipeline

We build, test, and scale high-intent paid acquisition campaigns across Meta (Instagram & Facebook) and Google (Search, Performance Max, YouTube & Maps) with 0% agency markup on your media spend.

Google Search Ads Meta Lead Funnels WhatsApp Ads 0% Ad Spend Markup
● COMMERCIAL DEPLOYMENT

Build a Better Acquisition System.

Speak directly with our strategy team to evaluate how Meta Ads and Google Ads integrates into your wider growth roadmap across Dubai and the UAE.

01 // DIAGNOSTIC CHALLENGES

Why Most Businesses Struggle Here.

Before executing deliverables, we diagnose the commercial bottlenecks preventing this channel from generating measurable return.

BOTTLENECK 01 //

Wasting media budget on broad clicks, irrelevant search terms, or low-quality lead forms that never answer the phone.

BOTTLENECK 02 //

Agencies hiding ad performance behind bundled fees or charging undisclosed markups on media spend.

BOTTLENECK 03 //

Creative fatigue causing cost-per-lead (CPL) to climb month after month.

BOTTLENECK 04 //

Broken conversion tracking that fails to distinguish between a random click and a qualified commercial enquiry.

02 // ARCHITECTURE & EXECUTION

Scope of Work & Capabilities.

PILLAR 01

Google Search & High-Intent Capture

Exact and phrase-match commercial keyword bidding, negative keyword lists, ad extensions, and local search ads targeting active buyers.

ARKA SPECIFICATION // 01
PILLAR 02

Meta (Instagram & Facebook) Demand Generation

Direct-response video and carousel campaigns routing prospects to high-converting landing pages or pre-qualified WhatsApp chats.

ARKA SPECIFICATION // 02
PILLAR 03

Multi-Layer Retargeting & Remarketing

Sequential retargeting across Meta, Google Display, and YouTube to re-engage website visitors with case studies and consultation offers.

ARKA SPECIFICATION // 03
PILLAR 04

Creative Sprint Testing & Bid Optimisation

Continuous A/B testing of ad hooks, thumbnails, offers, and audience segments to compress CPA and scale winning ad sets.

ARKA SPECIFICATION // 04
03 // DELIVERY METHODOLOGY

How We Execute Meta & Google Ads.

01

Pixel & Attribution Setup

Configuring GA4, Meta Pixel, Conversions API, and call/WhatsApp tracking.

02

Campaign & Creative Build

Producing ad variations, search ad groups, and qualification forms.

03

Controlled Launch & Pruning

Launching campaigns with daily search-term pruning and bid adjustments.

04

Scale & ROAS Reporting

Reallocating budget to top-performing creatives and reporting verified CPL.

04 // TANGIBLE OUTPUTS

Key Deliverables.

✓ Complete Ad Account Architecture (Owned 100% by Your Business)
✓ Google Search, Display & YouTube Campaign Setup & Management
✓ Meta Ads (Instagram & Facebook) Full-Funnel Campaigns
✓ Click-to-WhatsApp & Lead Qualification Form Workflows
✓ Conversion Pixel, GTM & Server-Side Tracking Configuration
✓ Transparent Bi-Weekly & Monthly CPA / ROAS Performance Reports
04B // COMMERCIAL APPLICATION

Relevant Use Cases Across UAE Sectors.

EXPLORE ALL 7 INDUSTRIES ↗
USE CASE 01 // REAL ESTATE & B2B

High-Ticket Lead & Pipeline Generation

Deploying Meta & Google Ads for property developers, brokerages, and B2B advisories seeking qualified decision-maker consultations rather than vanity clicks.

Real Estate Playbook →
USE CASE 02 // HEALTHCARE & EDUCATION

Trust-First Patient & Parent Acquisition

Structuring authority-building creative, search visibility, and direct WhatsApp appointment routing for specialist clinics and K-12 schools.

Healthcare Playbook →
USE CASE 03 // RETAIL, D2C & HOSPITALITY

Omnichannel Footfall & Online Revenue

Connecting visual storytelling, local search dominance, and conversion-engineered web experiences to drive repeat orders and showroom bookings.

Retail & E-Commerce Playbook →
05 // SUBSTANTIATED EVIDENCE

Verified Client Proof.

VIEW ALL CASE STUDIES ↗
Sri Ram Public School - Meta Ads and Google Ads
Google Search Lead Generation

Sri Ram Public School

2,460 Verified Admission Leads at ₹3.56 CPC (5,200 Clicks)

High-intent Google Search campaign capturing parents actively searching for school admissions.

INSPECT PROOF ARCHIVE ↗
The Spiritual Way - Meta Ads and Google Ads
E-Commerce Performance Ads

The Spiritual Way

3,246 Verified Online Purchases at ₹98 CPA

Full-funnel conversion campaigns scaling direct-to-consumer e-commerce checkout volume.

INSPECT PROOF ARCHIVE ↗
Lakmé Academy - Meta Ads and Google Ads
Course Enrolment Campaigns

Lakmé Academy

1,060 Course Enrolment Conversions at ₹3.87 CPC

Targeted search and social lead acquisition driving high-intent student enquiries.

INSPECT PROOF ARCHIVE ↗
06 // SERVICE CLARITY

Common Questions.

Direct answers regarding how we scope, execute, and measure Meta Ads and Google Ads for businesses in Dubai and the UAE.

Who owns the Google and Meta ad accounts?

Your business owns 100% of all ad accounts, pixels, audience data, and historical campaign assets. You pay Meta and Google directly with zero agency markup on media spend.

How quickly do paid ads start generating enquiries?

Once tracking and landing pages are approved, initial enquiries typically begin within 7 to 14 days, with systematic cost-per-lead optimisation occurring across the first 30 to 60 days.

WhatsApp Desk