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CAPABILITY SPECIFICATION // 11 OF 12
ARKA SYSTEM CAPABILITY 11 // Analytics & Attribution

Analytics and Reporting

Radical Transparency Across Every Dirham & Dollar Spent

We implement end-to-end conversion tracking, UTM lead attribution, and clear executive dashboards so you always know your exact cost per enquiry, traffic sources, and return on marketing investment.

GA4 & Tag Manager UTM Lead Attribution Conversion Tracking Executive Dashboards
● COMMERCIAL DEPLOYMENT

Build a Better Acquisition System.

Speak directly with our strategy team to evaluate how Analytics and Reporting integrates into your wider growth roadmap across Dubai and the UAE.

01 // DIAGNOSTIC CHALLENGES

Why Most Businesses Struggle Here.

Before executing deliverables, we diagnose the commercial bottlenecks preventing this channel from generating measurable return.

BOTTLENECK 01 //

Receiving agency reports filled with vanity impressions and clicks while having zero visibility into actual leads or revenue.

BOTTLENECK 02 //

Not knowing whether a phone call, WhatsApp message, or form enquiry came from Google Ads, Meta Ads, or organic search.

BOTTLENECK 03 //

Broken or duplicate conversion pixels feeding inaccurate data back into ad algorithms.

BOTTLENECK 04 //

Making budget decisions based on guesswork rather than verified cost-per-acquisition data.

02 // ARCHITECTURE & EXECUTION

Scope of Work & Capabilities.

PILLAR 01

GA4 & Google Tag Manager Architecture

Configuring custom conversion events for form submissions, WhatsApp clicks, phone calls, and scroll milestones.

ARKA SPECIFICATION // 01
PILLAR 02

UTM & Lead-Source Attribution

Capturing `utm_source`, `utm_medium`, `utm_campaign`, landing page, and referrer data directly inside every lead submission.

ARKA SPECIFICATION // 02
PILLAR 03

Ad Platform Pixel & Server-Side Signals

Aligning Google Ads conversions and Meta Pixel events so bidding algorithms optimise for real enquiries.

ARKA SPECIFICATION // 03
PILLAR 04

Executive Commercial Reporting

Delivering concise, jargon-free monthly and bi-weekly reviews focused on spend, leads, CPL, and actionable next steps.

ARKA SPECIFICATION // 04
03 // DELIVERY METHODOLOGY

How We Execute Analytics & Attribution.

01

Tracking Audit

Inspecting existing tags, pixels, and data discrepancies.

02

Event & UTM Deployment

Wiring form, WhatsApp, and phone triggers with full UTM capture.

03

QA & Signal Verification

Testing live conversions across mobile and desktop browsers.

04

Executive Review Cadence

Reviewing pipeline metrics and reallocating budget to top winners.

04 // TANGIBLE OUTPUTS

Key Deliverables.

✓ Complete Google Analytics 4 (GA4) & GTM Configuration
✓ Google Ads & Meta Pixel Conversion Event Verification
✓ Automated Form & WhatsApp UTM Attribution Capture
✓ Monthly Commercial KPI & Attribution Report
✓ Actionable Budget Reallocation Recommendations
04B // COMMERCIAL APPLICATION

Relevant Use Cases Across UAE Sectors.

EXPLORE ALL 7 INDUSTRIES ↗
USE CASE 01 // REAL ESTATE & B2B

High-Ticket Lead & Pipeline Generation

Deploying Analytics & Attribution for property developers, brokerages, and B2B advisories seeking qualified decision-maker consultations rather than vanity clicks.

Real Estate Playbook →
USE CASE 02 // HEALTHCARE & EDUCATION

Trust-First Patient & Parent Acquisition

Structuring authority-building creative, search visibility, and direct WhatsApp appointment routing for specialist clinics and K-12 schools.

Healthcare Playbook →
USE CASE 03 // RETAIL, D2C & HOSPITALITY

Omnichannel Footfall & Online Revenue

Connecting visual storytelling, local search dominance, and conversion-engineered web experiences to drive repeat orders and showroom bookings.

Retail & E-Commerce Playbook →
05 // SUBSTANTIATED EVIDENCE

Verified Client Proof.

VIEW ALL CASE STUDIES ↗
Vitrag Jewellers - Analytics and Reporting
WhatsApp & Ad Spend Attribution

Vitrag Jewellers

Verified ₹2.12 CPM & Tracked ₹14L WhatsApp Conversion

Connected Meta video campaign metrics directly to WhatsApp inquiry threads and closed store revenue.

INSPECT PROOF ARCHIVE ↗
Rocks Fitness Club - Analytics and Reporting
Call & Action Tracking

Rocks Fitness Club

9,170 Tracked Customer Actions & 376 Verified Calls

Granular tracking of every phone call, direction request, and website click from Google local search.

INSPECT PROOF ARCHIVE ↗
06 // SERVICE CLARITY

Common Questions.

Direct answers regarding how we scope, execute, and measure Analytics and Reporting for businesses in Dubai and the UAE.

Can you track WhatsApp clicks and form leads back to the exact ad campaign?

Yes. We configure UTM parameter persistence and custom click/submission listeners so you can see which campaign, channel, and landing page generated the enquiry.

Do we get direct access to our analytics and ad dashboards?

Always. You have full administrative ownership and 24/7 access to your Google Analytics, Search Console, Google Ads, and Meta Ads accounts.

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