CASE STUDY // 01 · Verified High-Ticket Retail Conversion

Vitrag Jewellers: High-Ticket Bridal & Diamond Jewellery Acquisition via Cinema Reels & WhatsApp Funnels

Reaching affluent buyers for high-ticket bridal gold and diamond collections while overcoming digital ad fatigue and driving verifiable showroom consultations.

Project Dossier // Verified Record

Client: Vitrag Jewellers
Industry Sector: Luxury Retail & High-Ticket Jewellery
Engagement Window: 90-Day Seasonal Acquisition Sprint
Headline Outcome: 2.3M+ Video Views · ₹2.12 CPM · Verified ₹14,00,000 Single Closed Order

01 // The Business Challenge

What stood in the way of commercial growth

Reaching affluent buyers for high-ticket bridal gold and diamond collections while overcoming digital ad fatigue and driving verifiable showroom consultations.

02 // Strategy & Architecture

Connecting creative, media, and conversion

Shift away from static catalogue graphics to cinema-grade vertical macro video storytelling paired with a multi-stage Meta Video View and direct WhatsApp concierge conversion funnel.

Execution Details

ARKA Digital Media directed and produced high-definition product reels in-house, deployed segmented Meta Ads campaigns targeting affluent household demographics, and routed high-intent enquiries directly to senior showroom consultants via WhatsApp.

03 // Verified Commercial Impact

Documented Outcomes

✓ 2,300,000+ targeted video views generated across Meta platforms
✓ Highly efficient CPM of ₹2.12 across affluent buyer segments
✓ Verified single closed showroom order of ₹14,00,000 confirmed directly by client via WhatsApp