CASE STUDY // 02 · 12.2M Viral Views + 2,460 Admission Enquiries

Sri Ram Public School: 12.2M Organic Viral Reach Paired with High-Intent Google Search Admissions

Cutting through a saturated metropolitan school admissions market to attract qualified parent enquiries without inflating cost-per-lead.

Project Dossier // Verified Record

Client: Sri Ram Public School
Industry Sector: Education & K-12 Institutions
Engagement Window: Annual Admissions Cycle (120 Days)
Headline Outcome: 12.2M Organic Reel Views · 2,460+ Admission Enquiries · ₹3.56 Avg. CPC

01 // The Business Challenge

What stood in the way of commercial growth

Cutting through a saturated metropolitan school admissions market to attract qualified parent enquiries without inflating cost-per-lead.

02 // Strategy & Architecture

Connecting creative, media, and conversion

Combine organic short-form campus storytelling to build massive brand affinity with high-intent Google Search and Meta Lead Generation campaigns capturing active parent searches.

Execution Details

Concepted, filmed, and edited an authentic student-led campus storytelling reel that achieved viral velocity organically, while simultaneously managing precision Google Search campaigns targeting parent admission queries.

03 // Verified Commercial Impact

Documented Outcomes

✓ 12,200,000+ organic views on a single Instagram reel with zero paid boost
✓ 2,460+ qualified admission enquiries generated via paid search and social funnels
✓ Industry-leading ₹3.56 average Cost Per Click (CPC) on Google Search Ads