CASE STUDY // 03 · Patient Trust & Consultation Acquisition

Makam Multispeciality Clinic: Doctor-Led Educational Video Production & Local Patient Acquisition

Patients require high clinical trust before booking specialist consultations. Traditional stock-photo clinic posts failed to generate meaningful patient engagement or appointment volume.

Project Dossier // Verified Record

Client: Makam Multispeciality Clinic
Industry Sector: Healthcare & Specialist Clinics
Engagement Window: Ongoing Retainer (6+ Months)
Headline Outcome: 140,000+ Local Patient Reach · Specialist Video Production & Search Visibility

01 // The Business Challenge

What stood in the way of commercial growth

Patients require high clinical trust before booking specialist consultations. Traditional stock-photo clinic posts failed to generate meaningful patient engagement or appointment volume.

02 // Strategy & Architecture

Connecting creative, media, and conversion

Establish clinical authority through doctor-led educational video reels, patient awareness content, and hyper-local search visibility.

Execution Details

Produced scripted specialist consultation reels on-site at the clinic, redesigned the clinic social identity, and deployed hyper-local search and social campaigns driving direct appointment bookings.

03 // Verified Commercial Impact

Documented Outcomes

✓ 140,000+ local patient reach across specialist treatment categories
✓ Consistent month-on-month growth in direct WhatsApp and phone appointment bookings
✓ Elevated clinical brand authority across competitive medical categories