CASE STUDY // 04 · 636K Local Impressions & 9,170 Actions

Rocks Fitness Club: Google Maps 3-Pack Dominance & Direct Walk-In Membership Pipeline

Competing against national franchise gym chains for local walk-in tours and annual membership sign-ups.

Project Dossier // Verified Record

Client: Rocks Fitness Club
Industry Sector: Health, Wellness & Hospitality Venues
Engagement Window: 6-Month Local Dominance Programme
Headline Outcome: 636,000+ Local Search Impressions · 9,170 Customer Actions · 376 Direct Calls

01 // The Business Challenge

What stood in the way of commercial growth

Competing against national franchise gym chains for local walk-in tours and annual membership sign-ups.

02 // Strategy & Architecture

Connecting creative, media, and conversion

Dominate high-intent "near me" local search queries and Google Maps visibility so prospects actively looking for a facility call or visit first.

Execution Details

Executed comprehensive Google Business Profile optimisation, geotagged facility photography, structured review velocity workflows, and high-intent call-focused search campaigns.

03 // Verified Commercial Impact

Documented Outcomes

✓ 636,000+ local search and map impressions verified via Google Business Profile
✓ 9,170 high-intent customer actions (website visits, direction requests, calls)
✓ 376 direct inbound phone enquiries to the front desk