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CASE STUDY // 05 · Custom Web Platform + 349 Parent Enquiries

Early Schoolhouse: Custom Conversion Website & High-Volume Parent Enquiry Engine

An outdated digital presence was causing high drop-off rates from paid campaigns, limiting parent tour bookings during peak admission months.

Project Dossier // Verified Record
Client
Early Schoolhouse
Industry Sector
Education & Early Learning
Engagement Window
8-Week Platform Build + Admissions Launch
Headline Outcome
Custom Web Engineering + 349 Direct Parent Enquiries · 203K Local Impressions
01 // The Business Challenge

What stood in the way of commercial growth

An outdated digital presence was causing high drop-off rates from paid campaigns, limiting parent tour bookings during peak admission months.

02 // Strategy & Architecture

Connecting creative, media, and conversion

Rebuild the digital foundation with a fast, mobile-first custom website integrated directly with Meta messaging and lead-capture campaigns.

Execution Details

Designed and engineered a custom responsive web platform (earlyschoolhouse.com) with clear curriculum architecture and instant WhatsApp/form lead routing, backed by targeted Meta parent acquisition campaigns.

03 // Verified Commercial Impact

Documented Outcomes

  • ✓ 349+ direct parent enquiries generated via Meta messaging campaigns
  • ✓ 203,000+ local parent impressions in target catchment zones
  • ✓ Significant improvement in landing page conversion velocity and campus tour bookings
Primary Campaign / Platform Proof
Early Schoolhouse Primary Proof
Meta Ads manager verification showing 349 parent messaging conversations
Meta Ads manager verification showing 349 parent messaging conversations
Capabilities Deployed
Website Design & Development Performance Marketing & Paid Advertising Conversion Rate Optimisation (CRO)
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